"Parents based in the northern part of London wants to find an exceptional and experienced instructor to guide their most junior child on his first steps to turning into an British gentleman."
Upon seeing this listing, you might naturally skip the phrase "beginning" as simple an expression.
But, it could be the most important part of this distinctive job advert, as it aims to recruit a mentor for a one-year-old.
Hundreds of submissions have since been received since the anonymous family published their call for the highly paid tutor, who must be "someone very special".
During the past few weeks, the post has attracted attention across the media, with many questioning why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is assisting the family in their hunt, stated that in spite of first scepticism, he found the plan "forward-looking", and "advanced".
When he met the family, he mentioned they recognized the unusual character of their request, and how young their son is.
However, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their firstborn was five, and by that stage "cultural bias had by then become established".
What precisely did the family mean by "cultural bias"?
It's "everything", he responded. "How you eat, the way you speak".
He said the elder child had picked up "really subtle, non-verbal cues" from the family, and had assumed their cultural habits. The family told the consultant they hoped to prevent this pattern to repeat itself with their infant.
The plan: To engage a English tutor, who must speak with RP, to influence the baby from the very start.
Osmotic Learning
"A lot of the learning at the outset here is kind of osmotic," said the CEO.
It's via this natural absorption that the family are aiming the child will adopt the UK customs they aim to impart.
He said the tutor must be someone who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The tutor simply needs to be the suitable individual, they'll be carrying out things they aren't even aware they're doing, simply by nature," he said.
Money No Object
The family explained to him the chosen tutor should ideally also have knowledge of or enthusiasm in riding, alpine skiing, creative fields and music so as to influence the child in a diverse set of passions.
Additionally though, he said the family wanted the tutor to register the child on a variety of classes so the child would be "horseback riding and picking up an musical instrument by the time they are around three years old".
In the family's view, guiding their son develop into a "English gentleman" will result in success and create opportunities.
"Taking into account the advantages and disadvantages of that, because it's definitely a social class indicator," he adds.
But, notwithstanding all this tutelage in "English culture", could the child adopt so-called cultural influence from the globally influenced family he lives with in any case?
"Absolutely", said the CEO. "The family realize this may not work, but they've merely embraced the view of, 'why not attempt it and we'll proceed as early as we can', because the expense of it is not relevant," he stated.
Overly Optimistic
Several in the tutoring industry who share those reservations.
An education leader, CEO and founder of Blue Education, who provides private tutors, commented that "the process of embracing two identities, or indeed, discovering oneself, is something that must be grown into, not engineered."
He explained that he had emigrated from Asia to the United Kingdom at the age of 7 years old, and had been educated knowing and embodying dual heritages. He continued to study at the University of Cambridge.
"The idea that one individual can serve as a representation of UK identity, someone who can in some way impart the qualities of a British gentleman onto a 12-month-old child, strikes me as idealistic and unrealistic," he wrote.
"Based on my background, engaging a typically English tutor from early childhood will will not necessarily create the goal they want.
"I wasn't provided with such a tutor, and however I have been privileged enough to live numerous of the experiences they hope for their son."
He added: "The fact is, self-identity can not be forced from the outside influences; it must be embraced, and it must originate internally."
Buying Britishness
Naturally, English culture is something Adam believes can be educated – and marketed.
"I believe the fact that the global community holds us in this regard is something that we should be cherishing|valuing|appreciating
