The Coach's Fatal Mistake? Challenging The Executives and the Unassailable Executive Tier

Transpired the manager endured defeat by Grimsby. Survive a decisive continental showpiece versus one of the worst Tottenham teams in living memory. He withstood losing at home to domestic rivals, finishing 15th, the tactical inflexibility, laying waste to the team's best homegrown talent, the 32% win rate, labeling the squad the worst in Manchester United history. Yet, there existed one adversary with whom the Portuguese coach would not be allowed to tango. If you challenge the sporting director, you had better succeed.

Unfortunately, like many a top-flight defender during Blackburn Rovers' championship campaign, Amorim came at Jason Wilcox and seems to have missed. Even the most distracted of readers will notice the irony here: a manager who frequently berated his squad for failing in one-on-one duels crumbling in the face of the white heat and formidable presence of one of England's top division's most intimidating sporting directors.

And frankly, this whole bruising episode appears to portray Jason Wilcox in a different perspective. It may have been easy, given his nine months of experience at Southampton, to view him as merely a drudge within the club's structure: an individual who owed his position largely to his close relationship with ex-colleague a fellow executive as any verifiable talent. How mistaken everyone was. By masterfully outsmarting United’s feted head coach, as he outmanoeuvred the unfortunate Dan Ashworth earlier, Jason Wilcox has proved himself to be among football's true generals: a tactical intellect of which the club's competitors will now be rightly wary.

The Strategic Clash Regarding System & Philosophy

To illustrate, this was Jason Wilcox who having been part of the leadership that hired the 3-4-3 fundamentalist the coach in the first place, was instrumental in trying to persuade Amorim to ditch his favored 3-4-3. Naturally, these entreaties were resisted. But perhaps these judgements carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, a veteran of three England caps and a contributor to a championship team from 31 years ago.

Perhaps in time Jason Wilcox may be persuaded to explain his reasoning publicly. Perhaps at some point he might be asked why Amorim is walking away with a full payout, without any compensation reduction clause activated. But Jason Wilcox speaks rarely in public, and with very good reason. The true intellectuals in football – men like him – simply operate on a plane exceeding our prosaic understanding. If he ever did speak, probably all we would hear is a series of ultrasonic blips and four-dimensional whirring. Desiring an explanation is not quite equivalent to being ready to receive.

The INEOS chief allegedly suggested using the winger in a defensive role.
Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Power In Command

Naturally, in training our focus on Jason Wilcox we overlook the true genius behind the modern United throne. The director is, in reality, merely executing the directives of his ultimate superior the billionaire owner, who privately has made very clear his preference for a back four. According to reports, the owner has also suggested playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for United to adopt analytics and analytics. Per reports, during a leadership summit soon after his investment, he declared that United’s style to football “shall be decided by this group”.

After all, Sir Jim is a specialist in these intricate football matters, drawing from his previous experience in petrochemicals and yachting. Most importantly he is immensely wealthy, and it is known, the rich are the best of us: more perceptive, more wise, more tactically astute, simply better. Whom else could one trust to oversee a strategic plan of cost-cutting, the construction of a modern arena that appears a lot like someone’s leftover knitting, the signing of Benjamin Sesko?

A New Soccer Order: Executives Over Managers

This is a trend that is becoming prevalent at the elite levels football. Historically, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, talent spotters – players themselves. Maybe previously feasible for a young, visionary coach with a philosophy and energy to go into an organization and implement their plan supported to fruition. Yet how many companies have these guys established? How many mass redundancies have they managed? Far preferable to place genuine authority where it belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to determine the tactics by the directors and hire someone who will adapt their offering accordingly. If managers were formerly chefs, they are now more like Deliveroo drivers: not really creating the food, but still finally accountable should it be delivered cold or fails of the box.

In the meantime, a coach's role is increasingly not about crafting the philosophy and more about marketing it: the receptionist of the operation, the visible figurehead of an organisation they can do little to change. A coach at Chelsea leads a team of very young players into the Champions League and wins domestic cups, and effectively gets sacked for talking. A manager at Celtic finds his reputation ruined whereas those individuals who appointed him live to blunder another day.

The Modern Corporate Game: Responsibility Only for the Few

And perhaps in a small way this is simply neoliberalism at work: the elevation of a privileged overclass who can never be wrong, whose decisions remain untouchable, whose errors can invariably be resolved by sacking without justification. Appoint the system coach and then dismiss him for playing too much 3-4-3. Bring in the process guy and then bin him for taking too long. And most importantly show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the fact that the grownups – regardless of their expertise – are in charge.

Jennifer Jackson
Jennifer Jackson

A tech journalist with over a decade of experience covering emerging technologies and digital innovation across Europe.