Users will soon have a updated setting that permits them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the platform announced that it now features more than 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a global rollout. This shift coincides with a surge in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A significant portion of this content is deemed low-quality AI content, a label for substandard, mass-produced content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to educational videos, and we aim to provide users the option to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its network identified as made with AI. Overall, more than 100 m pieces of content are submitted to the app daily, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI content they view by accessing the “manage topic” setting in the app and selecting AI-made media. Additional categories that can already be adjusted under the tool include politics, clothing, cosmetics, and choreography.
Content Labeling and Policies
Its policies mandate creators to identify lifelike AI-made content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the platform will from now on add an “AI-made” tag to content created with its built-in AI features, or detected by an cross-platform project for identifying artificial media. This measure is intended to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar educational fund for professionals and institutions to create educational content about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over proposals to lay off numerous review team members in the United Kingdom. It is expected to cut hundreds of positions in its user protection division in its British office, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it has to be seen by people. The company reported a significant reduction in shocking and graphic content handled by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
